This paper proposes an analysis of resulting product of a didactical design experience produced into digital environment in architectural shape context. The line of argument is the study of temporality and movement as necessary conditions of shape to be experienced in two levels: the literal-objective and the phenomenic-perceptual. An hipermedia design proceeding of interconnected character, not lineal, with superposition of project process and presentation strategies in hipertextual organization has been developed. The student involves himself as producer-operator, into rational and intuitive levels simultaneously, to generate and simulate, conditions and architectural experiences by using digital media. As a result of this experience abilities and proper worths of the digital media are recognized, that encourage reflection and creativity, allowing to increase critical and aesthetic capabilities in producing the architectural work.