This article presents results of a research on spatialities linked to the contemporary concept of experience. The work outlines the meanings that this term has acquired in the Culture of Experience, having two meanings as historical perspective: that of Walter Benjamin on Modernity and that of the 1960s and 70s countercultural artistic actions. Finally, it analyses thirty five spatialities based on concepts, techniques, and effects, and proposes a critical approach to the strategic experiential modules formulated in recent years to the field of experiential marketing.