Despite the global and universal characteristics of nowadays’ society, the new information and communication technologies, seem, in paradox, to direct Architecture to growing individualism, shown in the nervous search for each one’s form. This path seems to end up in cities filled up with iconic buildings with no respect neither for the consolidated built environment, nor for the human being. Known as an innovation tools, with huge power and able to make all the visionary and utopian projects become real seem to further Architecture away from its humanist basis. The architect, selfish and egocentric, dives deep into his own craziness, in an era where the new technologies allow everything. If boundaries are not established, a new architectural paradigm is anticipated, where all the individualisms live but that the individual cannot inhabit, and where the innovation seems to enter in conflict with built heritage.