The illusion of the contents or the contents of the illusion. Our sensory universe is stimulated before a growing and unstoppable manifestation of visual communications in which a language complexity is noticed, where with too much frequency is observed an unpunished use of “ pyrotechnics and visual artifices “ for a quite dissimilar audience between which are some to be eager for noise and others of superficial sensations. When analyzing habitually good part of the production of the present design we found associate the adjectives experimental, transgressor, postmodern, fashion, funny and unstructured. The perplexity appears when analyzing those productions we only found that the order of the design is so chaotic and that he is so insubstantial, that surely it has some relation with the crisis of the language and of the content.