Mobility on Demand (MoD) is a self - organizing one - way vehicle sharing system that allows users to pick - up from and drop - off to at station. MoD uses sensors to understand fleet distribution asymmetry and price incentives to motivate users to drive vehicles to stations that need the them most thereby increasing service performance. This paper presents current work done at the Smart Cities group of the MIT Media Lab for understanding decision - making in dynamically priced vehicle sharing systems, and exploring the circumstances under which such systems can become stable, sustainable, and profitable.