We present exploratory studies about 2.0 web applications linked to renewed collective curatorial activities. In particular we focus on Pinterest application, which collectively generates collection spaces centered in a strong both image and digital graphic presence. We analyze practices related to User Experience Design, which refer to all the factors linked to Interface Design, and produce positive or negative perception of the application. We use the Shedroff model (2009) exploring dimensional categories about significance, duration, amplitude, intensity, interaction and triggers or experience releasers.