Methods for parametric design and virtual modeling have reached a remarkable degree of development, but their separation from real construction is increasing. Fuller's Dymaxion Bathroom failed, around 1930, due to union opposition. The restaurant Georges (Paris, 2000) designed by MacFarlante and Jakob had to be built, like other recent projects, by a boat manufacturing company. We are at an unprecedented crossroads. It is proposed that part of the current research design would be redirected, although it seems unfeasible, to the reorganization of the construction industry.