This paper seeks to provide opportunities to potentiate the creative dimensions of design in urban space. Our focus is on repetition as the basis for creative and imaginative processes. In this we focus on the work of the filmmaker Serguei Eisenstein and his studies of assembly and repetition, specifically in the film The Battleship Potemkin. Likewise, we highlight architect Bernard Tschumi’s Manhattan Transcript project and its reverberations in the design of Parc La Villette. Our continuous search is for the possibility of opening up urban design to a creative gesture through a “burst of reality”.