The design and fabrication of an exhibition display project was taken as an opportunity to explore parametric design with a group of students in Chile. This article presents the experience of a design studio workshop exercise by addressing the introduction of parametric design principles and the development of a built academic project through a team based design and fabrication process. The strategy followed by the team was to utilize parametric models as a mean to materialize driving variables of the project into unexpected geometries to be deployed in different public spaces in Santiago. Context, time scale and available technology resulted in a non-obvious combination of advanced digital design and fabrication techniques and low-cost mass-produced materials.