Setting up a completely new architectural academic curriculum for a brand-new school of architecture. Elaborating, critical space within the new curriculum for the teaching and learning of ‘digital-technologies’ (DT) through the integration of them with its core subjects, rather than understanding the teaching/learning of such technologies as an add-on set of skills that comes a posteriori. How to articulate the potential of the ‘Computational-Architect’ as a professional capable of being a productive agent within society; that is, capable of adding Value. The nature of such is what it’s at stake here, if we want to avoid to become or be reduced to mere providers of services.