In order to achieve interactive architecture it is necessary to consider more than the technological components of sensors, controllers, and actuators. The interaction can be focused to different interaction activities: instructing, conversing, manipulating, and exploring (we propose to call this the interaction view). Additionally, the purpose of the building may range from performing, sustaining, servicing, symbolising, to entertaining (we propose to call this the world view). Combined, the interaction view and world view establish 20 different attitudes, which are flavours of behaviour for the interactive building. Through attitudes interaction profiles can be established and criteria derived for the design of interactive buildings.