This paper can be viewed as the continued development of a research project presented at last yearis eCAADe. The project focused on the potential and possibilities of cooperation among architects, investors with concrete building projects, and researchers at the university level working on generative design and parametric construction. After having spent several years of research on design techniques in a purely academic setting at the university we see, contrary to our fears, that reality and the integration of concrete factors such as budget, time management, etc. does not diminish but rather improves the quality of our work. This work is not primarily concerned with the development of a new architectural language but the intelligent use of modern computer technology based on digitized planning processes defined as “complex building design”. Designs developed in this manner can be distinguished by certain characteristics, the evaluation of which is a point critically discussed in the following paper.