In this paper the possibilities of using computer software in creative searching of design ideas is analysed. At the basis of such psychological theories as Incubation, Synectics, Geneplore, Bisociation, Conceptual Blending, Visual Synectics the implementation of digital technologies in the idea searching - the main stage of design process - is presented. In all computer “metaphorisationi methods presented in this paper pictures are treated as idea triggers. Designer generate the ideas of the form by use the pictures as triggers for free association or for metaphorisation. The two cases of implementation of these methods, which based on graphic transformations, will be presented.