Paul Petrunia designed ARCHINECT with one goal in mind: Use the Internet to make ARCHItecture become more conNECTed. The site did not make headlines with an amazing IPO. It is not the subject of a major ad campaign. Instead, it gets away from mass marketing to offer a vehicle for profound creative expressions. It brings designers together, generates ideas, asks questions, discusses philosophies, and leaves marks as if inevitable forces of nature caused it.