The web offers the means to reach out to potential customers and clients. It enables the establishment of a communication link that allows designers to probe the preferences of their customers, and potential clients to be heard in the design process. It can also serve as a communication platform for customers and other interested parties to share and express ideas and concerns. Opening up the design process to future stakeholders and other concerned parties is particularly accommodating in the aspiration to aconsensus model, as is the case in Dutch architecture. In this paper, we present an example of a Dutch residential development project in which the web served to reach out to potential clients. It involved visitors through a sequence of design “games” in the site planning process. Resulting data were analyzed and provided to the design team, and consequent design decisions found their way into subsequent games. By supporting additional communication among visitors and users, including the design team, visitors would be able to assess their own ideas against others, potentially improving the overall quality of contributions. Such support was envisioned though not implemented in the example. In this paper, we present the actual communication model adopted and consider its extension to support a virtual community for design communication with interested clients in a residential development project.