This paper discusses the potential of the application of principles of fractal geometry in small scale design, using the design of parametric furniture as an example. It begins by summarizing the fundamental mathematical principles of fractals and the, relatively limited, application they have had so far in design. A theoretical stance is taken, viewing fractals as form-generators with significant potential. From this, the main principles of a computational design methodology are established, drawing on parallels from other design periods. As proof-of-concept, the paper presents the application of the methodology in a specific brief for the design of a piece of furniture, accompanied with images that document and illustrates the process. A parallel is established between the 21st century methodology of digital craftsmanship presented here, and the 19th century Arts & Crafts movement. Finally, the paper presents directions for further research which would allow the utilization of fractals in different design scales.