This work considers affectation produced in disciplinarian codes by digital image, understood as a sign, and its influence in social codes in context of a hyper communicated macro society. Disciplinarian codes construct the significant structure of environment, affect behaviours in the identity sense, making comprehensive the habitable shapes and the individual and collective mechanisms of attribution of significance. The architect operates above them and in a dialectic action, connecting social and disciplinarian codes. The conformation of formal laws, generated in the context of the virtuality and the image, proposes to architects a renewal of language, working in a synthetic and ambiguous world. This paper adds to the theoretical frame of a current investigation, and its objective is to contribute to comprehension of modes in which, the electronic paradigm has been installed, in the relationship between the different actors that update the codes and ratify its dynamic role. [Full paper in Spanish]