In this paper we report on research in which the Internet is considered an environment for the storage and retrieval of design knowledge. The nature of the net as a medium for the representation, storage and accessing of design knowledge is reviewed and the attributes of the medium are analyzed. We elaborate on the appropriateness of certain attributes of the technology as providing means for representing not only the physical representations of design, but also their conceptual content. Furthermore the research demonstrates that the embedding of design conceptual content in web-based representations provides a powerful advantage for strengthening and expediting the processes of search and retrieval in design knowledge bases.