Globalization is a multidimensional process which impregnates all the facts and events of our present culture and, as a by-product of this situation, there is a set of complex relationships where “intuitive behaviour plus knowledge and information technology” are central issues of the new pedagogic procedures of our times. In this paper we assume by “knowledgei the data obtained from a set of relationships orientated towards the “heuristic approachi from the point of view of “qualitative analysisi concepts (Muhr 91). Our main “provisional hypothesis” is to use this methodology to control the analysis-synthesis process as a continuous procedure during the design stages. One particular aspect of this view is going through the “informatic culture phenomenai which is the base of the present “turning point” of design procedures in most of the architectural and design schools around the world. This paper discusses how “mediai is affecting the “design process” regarding three aspects: the conceptual, the instrumental and the representational one. These aspects are affecting also the cultural models and creating new paradigms in the way how new design methodologies combine “heuristics procedures” with the growing set of computer graphics parameters.